summary
CountryManager is an engaging international marketing simulation where students navigate market entry and expansion into regions in Asia or Latin America. Participants grapple with real-world marketing decisions such as distribution, SKU selection, pricing, and advertising.
CountryManager Simulation
Two scenarios are available for different regions: Latin America or Asia.
CountryManager offers substantial benefits for your teaching strategy. It thrusts students into a competitive environment, compelling them to make decisions with both short and long-term impacts. The simulation also aids in developing students’ skills in targeting consumer segments and effectively positioning brands. As instructors, you can leverage CountryManager to provide students with an immersive learning experience, effectively bridging the gap between theoretical knowledge and practical application.