summary
NewShoes provides a comprehensive, engaging learning experience for introductory marketing students. As participants manage their own simulated athletic shoe companies, they gain practical understanding of business strategy, marketing decision-making, and market competition.
NewShoes Simulation
NewShoes not only offers an engaging learning environment but also cultivates critical competencies such as strategic planning, critical thinking, and teamwork. In a competitive market scenario where every decision directly impacts business outcomes, students gain a practical insight into the interplay of different marketing strategies.