summary
PharmaSim is a dynamic marketing management simulation.. As part of a marketing team, students navigate decisions on product mix, pricing, distribution, and promotion, competing against simulated competitors and learning the far-reaching implications of their choices.
PharmaSim Simulation
PharmaSim comes with three complexity levels – “Brand Assistant,” “Assistant Brand Manager,” and “Brand Manager,” each offering varying degrees of decision-making detail and report availability. Instructors can customize the simulation experience based on their teaching goals, including scenarios, assignments, and even decision replays, promoting active experimentation among students.
With a simulated timespan of up to 10 years, students can witness both the immediate and long-term effects of their decisions, providing a rich environment to practice situation analysis, market segmentation, targeting, and the integration of marketing decisions with analysis.